You CAN Evolve...

Evolve Fitness is a wellness and fitness company based in Austin, Texas. They needed a website to convey their philosophy that fun and exercise could actually be related. They also needed a shopping system that customers could use to purchase training sessions, yoga sessions, massage appointments, race registrations, summer camps and other services. And to top it all off, they needed a private calendar system that they could use to keep appointments straight for all the trainers, therapists and consultants.

While we were going through the design process for the website, we went over the criteria for the appointment system. It needed to be accessible via the Internet so that the trainers could log into it from anywhere and anytime. It needed to be password protected so that only the trainers could get to the information. And it needed to be quick and easy to use so that everybody could keep their schedules straight. What Evolve Fitness received was exactly what they asked for, and under budget and before the deadline.

Since search engines were not a primary concern for Evolve Fitness, the design of the site had more flexibility. They wanted a fun and playful atmosphere to showcase their services, and a seamless integration with the shopping system. After looking around, they found our CommerceMaximizer application to be the best fit for their needs. With the flexibility to manage their own catalog and products, set pricing, create coupons and process orders, Evolve Fitness saves a considerable amount of resources and expense as compared to having to out-source these needs.

Since Evolve Fitness serves a focused and local clientele, it was decided that search engine placement was not a marketing priority. More important would be to reach out to the community directly, through printed media, posters, postcards, billboards, word of mouth from customer referrals and email marketing using our OptinMaximizer service. Shortly, the Evolve Fitness site managed to reach over 2,000 unique visitors per month. This is quite impressive considering that very little of this traffic comes from search engines, and comes from these other marketing sources. Plus, they just successfully promoted the inaugural Urban Assault Race this past June with over 100 competitors! (www.urbanassaultrace.com) Better get training for next year!