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Direct Mail and Print Campaigns... the old stand-by.
Granted, these methods don't posses the glitter and
pizzazz of technology-based methods in today's marketplace.
However, they can be a very effective and sometimes
cost-efficient tool if implemented properly, and have
proven advantages in certain situations.
| Mailing Lists |
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How do you find quality, targeted addresses
for your mailings? |
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Mailing costs are getting more expensive,
and the most important factor is to make
sure that each and every piece is targeted
to quality addresses that apply to your
business. Traditional bulk-mail doesn't,
but current methods... co-marketed and single
impression, print, postcard, coupon, demographic
customization.
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| Targeted Inclusions |
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How can I be sure that my direct media
campaign is reaching the right people?. |
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Print-based media still has an impact that
is hard to match with alternate means. Even
with the prominence of the Internet and
E-mail, there are still many segments that
might not be effectively reached with those
methods. Under some circumstances, technology
can even allow us to target specific demographic
sectors with print-based media that was
not possible in the past. With the higher
cost of distributing such impressions, creating
a targeted market is more important.
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| Requests - info packets, brochures,
etc. |
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If a potential customer requests information,
is a positive impression is created or do
your materials work against you? |
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When a customer requests information, a
prime opportunity is created to market your
business to a customer looking to utilize
your services. These printed materials are
sometimes the primary consideration in their
decision process. Shouldn't you provide
yourself with every advantage over your
competitors to win their business?
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| Visual Impression - banners, posters,
billboards |
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How much more visible are you to your
market than your competitors? |
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It's no secret that many purchasing decisions
are made simply on the basis of increased
visibility. Marketing yourself through an
attractive visible impression can garner
business that you may otherwise be losing
to your competitors. Staying fresh in the
minds of your customers, either consciously
or subconsciously, is imperative to most
businesses.
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