As the premier aftermarket tuner for Porsche race vehicles, Softronic turned to SynergyMP to create and produce a user experience overhaul, new market penetration strategies, and an entirely new e-commerce website to sell their products online and offer a better customer experience.
From inception to launch was only 4 weeks, including the complete build-out of a new e-commerce platform and associated inventory. Their first month in business, sales were up over 300% from the previous month due to the improved user interface and direct marketing efforts.
Since a brand new domain was being utilized, target keyword groups were created, and further extensive SEO tactics were implemented for these target groups – especially their “Cayman” & “Boxster” product lines. The second month, with increased search engine traffic generated by SEO techniques, their sales doubled again, with organic search traffic increased 800% since launch of the website 60 days earlier. Organic search traffic has grown 2000% within 3 months of launch.
To be clear, there were NO Adwords, PPC, or PAID search advertising efforts used… this was strictly growth from our ORGANIC search result strategies.
Here is a chart displaying Search Engine Rankings – at launch, 3 weeks later, and then 6 weeks from launch – for these initial target keyword groups.
As you can see, in many categories, they hold multiple listings in the TOP 3 spots… and sometimes taking a “clean sweep” of all TOP 3 listings:
|Porsche Performance Software||31||14||2|
|Cayman Performance Software||14||3||1 & 2|
|Boxster Performance Software||16||7||2 & 3|
|911 Performance Software||28||16||3|
|987 Cayman Performance Software||11||3||1 & 2 & 3|
|987 Boxster Performance Software||21||5||1 & 2|
|987.2 Cayman Performance Software||14||7||1|
|987.2 Boxster Performance Software||12||6||1 & 2 & 3|
|981 Cayman Performance Software||17||3||1 & 2 & 3|
|981 Boxster Performance Software||16||4||1 & 2 & 3|
|Ferrari Performance Software||41||15||1 & 2|
|Ferrari 458 Performance Software||23||6||1|
|Ferrari Enzo Performance Software||14||3||1 & 2|
|Ferrari California Performance Software||12||2||1|
Launch was in November, 2013… and in only 3 months, by February 2014, their daily average ORGANIC search traffic had risen by 20X.
Needless to say, the Softronic Software launch was a complete success.