Softronic Software

As the premier aftermarket tuner for Porsche race vehicles, Softronic turned to SynergyMP to create and produce a user experience overhaul, new market penetration strategies, and an entirely new e-commerce website to sell their products online and offer a better customer experience.

From inception to launch was only 4 weeks, including the complete build-out of a new e-commerce platform and associated inventory. Their first month in business, sales were up over 300% from the previous month due to the improved user interface and direct marketing efforts.

Since a brand new domain was being utilized, target keyword groups were created, and further extensive SEO tactics were implemented for these target groups – especially their “Cayman” & “Boxster” product lines. The second month, with increased search engine traffic generated by SEO techniques, their sales doubled again, with organic search traffic increased 800% since launch of the website 60 days earlier. Organic search traffic has grown 2000% within 3 months of launch.

To be clear, there were NO Adwords, PPC, or PAID search advertising efforts used… this was strictly growth from our ORGANIC search result strategies.

Here is a chart displaying Search Engine Rankings – at launch, 3 weeks later, and then 6 weeks from launch – for these initial target keyword groups.

As you can see, in many categories, they hold multiple listings in the TOP 3 spots… and sometimes taking a “clean sweep” of all TOP 3 listings:

Keyword Target 11/1/2013 11/22/2013 12/13/2013
Porsche Performance Software 31 14 2
Cayman Performance Software 14 3 1 & 2
Boxster Performance Software 16 7 2 & 3
911 Performance Software 28 16 3
987 Cayman Performance Software 11 3 1 & 2 & 3
987 Boxster Performance Software 21 5 1 & 2
987.2 Cayman Performance Software 14 7 1
987.2 Boxster Performance Software 12 6 1 & 2 & 3
981 Cayman Performance Software 17 3 1 & 2 & 3
981 Boxster Performance Software 16 4 1 & 2 & 3
Ferrari Performance Software 41 15 1 & 2
Ferrari 458 Performance Software 23 6 1
Ferrari Enzo Performance Software 14 3 1 & 2
Ferrari California Performance Software 12 2 1

 

Launch was in November, 2013… and in only 3 months, by February 2014, their daily average ORGANIC search traffic had risen by 20X.

Needless to say, the Softronic Software launch was a complete success.

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