Gupta / Daegis

Based in California, Gupta Technologies has been providing cutting-edge application development, migration and database software for over 30 years to clients worldwide. When they needed to refresh their marketing strategy, they turned to SynergyMP for both insights and production.

After revamping online and offline collateral, messaging, and targeting… Gupta Technologies was better equipped to compete against competitors within their large enterprise customer base. Now, Gupta has been acquired by the publicly traded company Daegis (DAEG).

Daegis services over 25% of Fortune 100 companies, with clients in over 100 countries, and SynergyMP is assisting with an overall brand integration strategy for both companies and their respective products. Since Gupta was privately owned, and Daegis is publicly traded, this creates a unique set of branding challenges for both market strategy and financial reporting.

Moving forward, SynergyMP continues to provide services to both companies:

  • Brand Strategy
  • Market Analysis
  • Messaging & Collateral
  • PR & Media penetration
  • Strategic Planning
  • Conversion Optimization

For more information, please visit their respective websites:


Gupta Technologies

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