News



Congratulations to Vyze for successful rebrand and relaunch

Austin software firm VYZE has successfully completed their rebrand and broadened its financial partnerships top enter 2016 in a very strong position. Vyze’s software helps retailers save sales by providing customers with financing alternatives at the register or during an online transaction. For more information, check out their new website: www.vyze.com



SanFran, We Have a Problem… the Great Divide in IPO/Valuation for Tech.

It seems the endlessly rising and staggering valuations for Tech Startups is causing a bit of an IPO headache. You see, while super-savvy investors going through Series investing rounds may see the long-term value of a company, these same companies are having a harder time f̶o̶o̶l̶i̶n̶g̶ convincing the broader, public markets to buy in. Ah, the irony… The Wall Street…



Tractus Engages SynergyMP for Strategic Growth Initiatives.

Having developed an accessory to ultrasound workflow solution, Tractus is making waves in medical science with their patent pending solution. With research and beta testing finished, Tractus is ready to bring their solution to the marketplace, and their investment group has engaged SynergyMP to create and manage the launch & go-to-market strategy for 2016. Although somewhat…



SMP Client Daegis acquired by OpenText.

SynergyMP are pleased to announce that our growth client Daegis has agreed to an acquisition by OpenText, a large Canadian acquisition engine specializing in Enterprise Information Management, with a ~$6 billion market cap (NASDAQ: OTEX). Past acquisitions by OpenText have included Vignette (2009), GXS (2014), and Actuate (2015). SynergyMP looks forward to continuing our…






SMP Client WG/TIF Acquired by CLA.

SynergyMP are pleased to announce that our strategic client WG/TIF has agreed to an acquisition by CLA USA, a large nationwide insurance company with headquarters in Dallas, Texas. CLA has over 300 employees, and operations in over 40 states. WG/TIF engaged SynergyMP in 2013 to provide strategy and production for building out a nationwide insurance service portfolio in specialized…



3 Facts about Google’s Upcoming Algorithm Update You Must Read.

Fact #1: If your website is not mobile friendly by April 21st, your website search rankings will be negatively impacted.
Google’s next algorithm update set to rollout on April 21st, 2015 will greatly affect website search rankings on mobile devices. In Google’s own words, “This change will affect mobile searches in all languages worldwide and will have a significant impact…



How to Start a Startup. No, really.

It’s always interesting for us to navigate the waters of the wide-eyed, bushy-tailed startup first-timer. The pre-conceived notions of funding, development, and the big dreams n the sky of how the startup scene works is fascinating, in that almost almost everybody new to the scene has very similar (flawed) notions of how things work. Granted, while VOLUMES could be (and have…



Optilight Engages SynergyMP for strategic relaunch.

Medical lighting startup Optilight, LLC is a manufacturer of patented high-output lighting systems for the medical industry. Their investment team and board of directors have engaged SynergyMP to conduct market research and create a complete overhaul of the brand, as well as manage and produce a comprehensive marketing strategy for deep market penetration. Set to launch Q1 2015,…



What Does a Typical Angel Investment Round Look Like?

Startups are always asking what a typical Angel round looks like, as it gives them a planning basis and sets expectations for funding & progress. CB Insights has culled data in partnership with SVB and ARI to give a “snapshot” of typical Angel activity going into 2014, and there are some interesting data points in the provided infographic. Some highlights:
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